Design leadership that gets results…
But don't take my word for it. See the proof in my work for private and public sector, B2B, B2C, FMCG and SaaS organisations
But don't take my word for it. See the proof in my work for private and public sector, B2B, B2C, FMCG and SaaS organisations
Selected Work
Telstra Health / NHS - Healthcare (B2B / SaaS)
How Iterative Design is helping the NHS fight COVID-19 faster with Telstra's VaxApp
7x Planned User Adoption • 300,000+ Vaccinations Registered • 30% Reduction in Task Time over 4 Campaigns
Full Case Study
Telstra Health / Dr Foster / NHS - Healthcare (B2B / SaaS)
Breathing New Life into Dr Foster's Portal: A Heuristic Resuscitation for Healthcare Analytics
Enhanced Brand Perception • Unlocked Business Opportunities
Full Case Study
Beyond Pixels: Leading Design with Purpose
For 15+ years, I've been driven by a simple philosophy: Be Intentional. Be Purposeful. Be Decisive.
From creating brand identities for household names like Heineken and University of Nottingham to complex UX strategies for healthcare giants like Telstra Health UK, I thrive on leading design that makes a real difference.
Whether it's scaling design teams, building NHS-recognised products like VaxApp, or increasing visitor revenue by 75% through inclusive design, I bridge the gap between user needs and business goals.
Ready to explore how I can drive impactful design leadership for your organisation?
Learn more
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
“Michael lead new products that delighted even the most up to date technologists. He also used his same skill set to re-energise a legacy product and engage a less tech savvy team on the transformation same journey too…”
CEO
Telstra Health UK
“Mike is an exceptional senior leader having built a team from nothing and coached a high-performing unit that has an international recognition for quality…”
Director of Product and Technology
Telstra Health UK
“What sets Mike apart is his empathy—not just for users, but also for the team. He knows how to motivate, inspire, and provide constructive feedback that elevates both the product and the people working on it…”
Head of Product
Telstra Health UK
“In my six years of professional experience, Michael is hands down the best manager I’ve had the pleasure of working with…”
UX Designer
Telstra Health UK
“Bridging the gaps between different disciplines like design and dev is something he has orchestrated with class…”
Senior Technical Architect
Telstra Health UK
“Mike is definitely one of the best people managers I’ve seen during my career…”
Product Owner
Telstra Health UK
© 2025 Michael J. Preston
Matlock, Derbyshire UK